Natural ingredients good for you and the planet.
Maltose is a natural sweetener distilled from fermented grains. It is an ancient Asian sweetener that is known to some for having medicinal effects due to its high fiber and iron content. Maltose is a highly dense sugar that gives our candies their signature chew and is 50% less sweet than normal table sugar. We source our maltose from suppliers who only use upcycled waste grains, the largest source of food waste in the world.
We whip real egg whites to give our candies their fluff. They are fully pasteurized during the candy making process so they are completely safe to consume. Plus, they give a great little protein boost!
No artificial colors or flavorings in Numa's candies! We color and flavor completely naturally without sacrificing the joy that colors and flavors bring to our lives.
Finally candy you can feel good about.
Less calories and sugar, more protein and vitamins.
Subscribe for $10
$10 off our 5 bag variety pack sampler!
"These remind me of my childhood favorite, White Rabbit candy, but so much better...and healthier!"
Lindsay - California
"I love that they taste delicious but ALSO have nutrients that help me feel energized! It's a win win!"
Sasha - oregon
"My new favorite take-me-anywhere guilt-free sweet treat!"
Laura - florida
"Mommy lets me eat these and I love them so much!"
Little ariel - kansas
Numa means daughter and mother in Chinese.
"My mom and I started Numa after she made me her favorite childhood candy to help me satisfy my sweet tooth" -Joyce and Jane, Nu and Ma
Made in the USA in small batches
We use traditional production methods with high quality ingredients to craft our candies.
I didn’t know what to expect but I’m so incredibly glad I found these delicious snacks! As I’ve gotten a bit older, I’m finding I don’t like things as sweet as I used to. These have the perfect amount of sweetness and chew! My favorites have to be the original, coconut & strawberries and cream but they are all so tasty.
It’s candy. It’s filling and it has vitamins. Where’s the down side? Also it doesn’t stick to your teeth like caramel or taffy.
Very good product
This is a very creamy nougat that satisfies your craving without the guilt. The coffee and coconut is my favorite and my kids like the strawberry and cream. All are great!
These are such a tasty snack, and I love that they have less sugar and use all natural ingredients that make a healthier snack for my children (and me) rather than the typical sugary snack. Perfect for taking on the go!
We got the variety pack since I couldn’t decide which flavors to choose. They are all delicious but my children’s favorites are the original and the coffee with the strawberry a close third. We will definitely be ordering more!