Natural ingredients good for you and the planet.
Maltose is a natural sweetener distilled from fermented grains. It is an ancient Asian sweetener that is known to some for having medicinal effects due to its high fiber and iron content. Maltose is a highly dense sugar that gives our candies their signature chew and is 50% less sweet than normal table sugar. We source our maltose from suppliers who only use upcycled waste grains, the largest source of food waste in the world.
We whip real egg whites to give our candies their fluff. They are fully pasteurized during the candy making process so they are completely safe to consume. Plus, they give a great little protein boost!
No artificial colors or flavorings in Numa's candies! We color and flavor completely naturally without sacrificing the joy that colors and flavors bring to our lives.
Finally candy you can feel good about.
Less calories and sugar, more protein and vitamins.
Subscribe for $10
$10 off our 5 bag variety pack sampler!
"These remind me of my childhood favorite, White Rabbit candy, but so much better...and healthier!"
Lindsay - California
"I love that they taste delicious but ALSO have nutrients that help me feel energized! It's a win win!"
Sasha - oregon
"My new favorite take-me-anywhere guilt-free sweet treat!"
Laura - florida
"Mommy lets me eat these and I love them so much!"
Little ariel - kansas
Numa means daughter and mother in Chinese.
"My mom and I started Numa after she made me her favorite childhood candy to help me satisfy my sweet tooth" -Joyce and Jane, Nu and Ma
Made in the USA in small batches
We use traditional production methods with high quality ingredients to craft our candies.
I love this candy. I originally bought it from a store and I looked at the wrapper and seen the website from where the candy came from. I then decided to purchase more candy because of how good 😌 it is. I love this candy, especially the coconut, coffee and cream. Very delicious 🤤
These treats are so delicious and not too sweet!
Each candy is 3-4 bites so lasts and makes my sweet tooth happy. Original creme is my favorite !
Love these candies! Not too sweet, so the perfect treat for my kids. All of the flavors are good, but the strawberry and coconut are the family favorites. Natural tasting flavors. I will definitely be buying more.
I ordered the variety pack with all 5 flavors x 2 and they are all really good! I still don’t know which flavor is my favorite. I would definitely buy them again!