Natural ingredients good for you and the planet.
Maltose is a natural sweetener distilled from fermented grains. It is an ancient Asian sweetener that is known to some for having medicinal effects due to its high fiber and iron content. Maltose is a highly dense sugar that gives our candies their signature chew and is 50% less sweet than normal table sugar. We source our maltose from suppliers who only use upcycled waste grains, the largest source of food waste in the world.
We whip real egg whites to give our candies their fluff. They are fully pasteurized during the candy making process so they are completely safe to consume. Plus, they give a great little protein boost!
No artificial colors or flavorings in Numa's candies! We color and flavor completely naturally without sacrificing the joy that colors and flavors bring to our lives.
Finally candy you can feel good about.
Less calories and sugar, more protein and vitamins.
Subscribe for $10
$10 off our 5 bag variety pack sampler!
"These remind me of my childhood favorite, White Rabbit candy, but so much better...and healthier!"
Lindsay - California
"I love that they taste delicious but ALSO have nutrients that help me feel energized! It's a win win!"
Sasha - oregon
"My new favorite take-me-anywhere guilt-free sweet treat!"
Laura - florida
"Mommy lets me eat these and I love them so much!"
Little ariel - kansas
Numa means daughter and mother in Chinese.
"My mom and I started Numa after she made me her favorite childhood candy to help me satisfy my sweet tooth" -Joyce and Jane, Nu and Ma
Made in the USA in small batches
We use traditional production methods with high quality ingredients to craft our candies.
Love these candies! Not too sweet, so the perfect treat for my kids. All of the flavors are good, but the strawberry and coconut are the family favorites. Natural tasting flavors. I will definitely be buying more.
I ordered the variety pack with all 5 flavors x 2 and they are all really good! I still don’t know which flavor is my favorite. I would definitely buy them again!
I really love the texture of this candy! It's just the right amount of chewy. The nuts in the original and chocolate flavour aren't too much or too overpowering. I don't like coffee, but my spouse is really enjoying the coffee ones. My only complaint is the coconut ones. I wish they didn't have added flavour, because I never like coconut things with added coconut flavour. I think I'd like them otherwise. But if you don't mind coconut, you'll like those too. My fave is the strawberry flavour because it's so smooth. It's hard to eat just a couple for sure!
Quick Delivery. These are delicious, at least the one I tried. Trying not to eat all of them in one sitting, they are that good!
It's true, I really do. Numa is so yummy and I feel good about it cause the ingredients are natural and low in sugar, which is very important to me. Great job Joyce and Jane! Keep up the great work! : )