Natural ingredients good for you and the planet.
Maltose is a natural sweetener distilled from fermented grains. It is an ancient Asian sweetener that is known to some for having medicinal effects due to its high fiber and iron content. Maltose is a highly dense sugar that gives our candies their signature chew and is 50% less sweet than normal table sugar. We source our maltose from suppliers who only use upcycled waste grains, the largest source of food waste in the world.
We whip real egg whites to give our candies their fluff. They are fully pasteurized during the candy making process so they are completely safe to consume. Plus, they give a great little protein boost!
No artificial colors or flavorings in Numa's candies! We color and flavor completely naturally without sacrificing the joy that colors and flavors bring to our lives.
Finally candy you can feel good about.
Less calories and sugar, more protein and vitamins.
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$10 off our 5 bag variety pack sampler!
"These remind me of my childhood favorite, White Rabbit candy, but so much better...and healthier!"
Lindsay - California
"I love that they taste delicious but ALSO have nutrients that help me feel energized! It's a win win!"
Sasha - oregon
"My new favorite take-me-anywhere guilt-free sweet treat!"
Laura - florida
"Mommy lets me eat these and I love them so much!"
Little ariel - kansas
Numa means daughter and mother in Chinese.
"My mom and I started Numa after she made me her favorite childhood candy to help me satisfy my sweet tooth" -Joyce and Jane, Nu and Ma
Made in the USA in small batches
We use traditional production methods with high quality ingredients to craft our candies.
I am completely obsessed with this nougat. It is the perfect bite size and I love the flavors. This chewy goodness is a must have in my house and goes pretty quickly since it is so good. I just wish they still made the cookies and cream ones.
I love the favors, taste and texture. It's a healthy sweet treat without the bad stuff!
You can taste the high quality of the ingredients in this nougat -- perfect bite size for a little treat without feeling guilty. I highly recommend these and will be buying more!
I didn’t know what to expect but I’m so incredibly glad I found these delicious snacks! As I’ve gotten a bit older, I’m finding I don’t like things as sweet as I used to. These have the perfect amount of sweetness and chew! My favorites have to be the original, coconut & strawberries and cream but they are all so tasty.
It’s candy. It’s filling and it has vitamins. Where’s the down side? Also it doesn’t stick to your teeth like caramel or taffy.