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True guilt-free candy

Inspired by Asian nougat, crafted in the USA

with health, community, and happiness in mind.

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Why numa is better-for-you

Get a free sample containing 2 individually wrapped pieces each of our three flavors: original, chocolate, and strawberry

Just pay $3.20 S&H

I want to try!

tastes like candy, performs like a bar


From our family to yours

See how we bring our chews to life

What fans are saying

I've never had anything like this - I love the indulgent yet healthy aspect and my kids get a kick out of them too!

Kathy S., 30

If you've ever had White Rabbit from China, you will absolutely love these. They're not only healthier, they also taste better. Love that they're not too sweet.

Sarah L., 18

Great pre or post workout snack or on-the-go treat for when I'm traveling. Just got to keep them out of my husband's hands!

Laura M., 25

Our values

6 natural ingredients with less sugar, more vitamins

We are committed to using only wholesome, all-natural ingredients and absolutely nothing artificial. As a result, our chews retain all the essential vitamins, protein and other great stuff its 6 simple ingredients have to offer. 

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On the go convenience, nutrition and energy

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Locally sourced and upcycled

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