FREE SHIPPING ON ORDERS $24+

Sweeten your healthier life.

We've reimagined our favorite childhood candies.

From our family to yours. 

I want healthy candy

Modernized Asian-inspired candies made healthy

Chewy, creamy, taffy-like deliciousness.

Something for the whole family

Numa means daughter and mother in Chinese.

Our story

some numa love

"My new favorite take-me-anywhere guilt-free sweet treat!"

"These remind me of my childhood favorite, White Rabbit candy, but so much better...and healthier!"

"I love that they taste delicious but ALSO have nutrients that help me feel energized! It's a win win!"

"Mommy lets me eat these and I love them so much!"

From our family to yours

We are proudly women-owned and family-operated. See how we bring our chews to life.