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Chewy Candy with Benefits

Inspired by Asian nougat, crafted in the USA

Naturally less sugar and calories, more protein and vitamins

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These remind me of my childhood favorite, White Rabbit candy, but so much better...and healthier!


I love that they taste delicious but ALSO have nutrients that help me feel energized! It's a win win!


My new favorite take-me-anywhere snack

From our family to yours

We are proudly women-owned and family-operated. See how we bring our chews to life.

Something for the whole family

Numa means daughter and mother in Chinese

Because our story started in my mother's kitchen...

Our story

What fans are saying

I've never had anything like this - I love the indulgent yet healthy aspect and my kids get a kick out of them too!

Kathy S., 30

If you've ever had White Rabbit from China, you will absolutely love these. They're not only healthier, they also taste better. Love that they're not too sweet.

Sarah L., 18

Great pre or post workout snack or on-the-go treat for when I'm traveling. Just got to keep them out of my husband's hands!

Laura M., 25

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