enjoy candy with nu-found benefits

less sugar & more protein, naturally

Shop Numa

we make deliciously healthier candies inspired by traditional Asian recipes

naturally sweeten
your healthier life

All natural

Low sugar

High protein

Gluten Free

Vegan Options

Dairy free Options

numa means daughter and mother in chinese

Numa was founded on heritage, health, and family. We hope our story and products help bring people together and lead healthier lives the way it did for us.

Joyce and Jane

Nu and Ma (Mother-Daughter Founders)

Check out how we bring our healthy sweets to life

Mindy Kaling's favorite food find in 2021

#4 in best healthy candy options according to Nutritionists in 2020

Like a protein-packed laffy taffy and I can't get enough!

#numalove

follow us @numafoods