simple & real ingredients
We prioritize real, functional ingredients with taste in mind. Always natural, always delicious.
a recipe 80+ years in the making
Our candies originated in a time when artificial ingredients did not exist and everything was organic. We strive to honor that tradition with our recipe.
the numa difference
|Numa||Laffy Taffy||Hi Chew|
What our customers have to say
These are such a tasty snack, and I love that they have less sugar and use all natural ingredients that make a healthier snack for my children (and me) rather than the typical sugary snack. Perfect for taking on the go!
Like a taste of my childhood, but healthier! Love that I can feel better about eating these.
Sooooo delicious! Hard to stop at just one piece, very natural tasting!
As a longtime lover of taffy I’m very pleased to have found this very delicious, much healthier version of taffy!
I love all the flavors of Numa taffy, and the strawberry flavor is a summer favorite.
Love the lightly sweet strawberry flavor and the chew of a good taffy…thanks to aunty, wonderful memories pulling taffy as a kid growing up on the island of Kauaʻi, Hawaiʻi!
Your taffy brought that nostalgia flooding back and putting a silly grin on my face while savoring it… Mahalo, jMk
I'm a fan of everything I've tried from your shop. Have you ever thought of making a dark chocolate, or maybe a peanut butter taffy? From what I've had so far, I think they would be incredible!
I had bought the Coffee and liked it so I bought the strawberry and I was pleasantly surprised that the Strawberry taffy tasted like real strawberries and cream and not like some synthetic flavoring. I would be buying this item again.