Simple & real ingredients
We prioritize real, functional ingredients with taste in mind. Always natural, always delicious.
a recipe 80+ years in the making
Our candies originated in a time when artificial ingredients did not exist and everything was organic. We strive to honor that tradition with our recipe.
the numa difference
|Numa||Laffy Taffy||Hi Chew|
What our customers have to say
These are such a tasty snack, and I love that they have less sugar and use all natural ingredients that make a healthier snack for my children (and me) rather than the typical sugary snack. Perfect for taking on the go!
Like a taste of my childhood, but healthier! Love that I can feel better about eating these.
Every single bite! Nutritious delicious and healthy! Thanks again for your great work 👍
I really liked the different flavors! The texture was also nice and creamy, and reminded me of our favorite milk chews. The only thing I would prefer is if they were half the size so that they are the perfect size to pop in my mouth (I know I can bite it in half, but this would make them perfect). I'm glad I found this company and gave them a try!
I love all the flavors. Simple smooth light flavors. Not overwhelming or fake flavor. Just tasty. Not extremely sweet which I personally like. I dislike super sugary candy and I love that they are healthier.
Taffy Lover's Variety Pack
These candies arrived quickly and are absolutely delicious. Win-Win!!